Apex Trader Funding, Inc. (“Apex”, “we,” “us,” or “our,”) respects your privacy and is committed to protecting it through compliance with this policy. This Privacy Policy explains how we collect use, share, and protect your personal information when you visit our website (“Site”), or otherwise interact with us. This Privacy Policy applies to all Site users, including residents of the United States and other countries, and includes disclosures required under applicable privacy laws including, but not limited to the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), other U.S. state laws, and the European Union General Data Protection Regulation (“GDPR”). Note that any external third-party websites to which our Site may refer or provide a link or otherwise facilitate access to, are not covered by this Privacy Policy, and those websites are not subject to our privacy standards and procedures. Please check with each third-party provider as to their privacy practices and procedures. If you do not agree with the provisions set forth herein, you should not use Apex’s services (“Services”). Any capitalized terms not defined herein shall have the same meaning as defined in the User Agreement.
When you visit the Site, communicate with us, apply for an Account or subscription plan, access your Account, or otherwise transact or interact with us, we collect and maintain certain personal non-public information, as well as non-identifying information about you, including the following CCPA-defined categories: Identifiers, Commercial Information, Internet or Electronic Network Activity, Geolocation Data, Professional or Employment-Related Information, Inferences. Specifically, we may collect the following data:
Our Services are intended for individuals 18 years of age or older. We do not knowingly permit Account access for individuals under 18. If we become aware that an Account holder is under 18, we may suspend or restrict access to the Services until the individual reaches the age of majority.
We do not knowingly collect personal data from children under 13 years old (or under 16 where required by GDPR or other applicable law). If we learn that we have collected personal data from a child below these ages without appropriate consent, we will delete such information.
We obtain the information listed above from you, directly or indirectly, through forms, applications, and interactions, automatically through cookies and similar tracking technologies, from third-party service providers (e.g. analytics, payment processors, identification verification services), from public sources or other users.
Additionally, we may record any communications, electronic, by telephone, in person or otherwise, that we have with you in relation to the Services we provide to you and our relationship with you. These recordings will be our sole property and will constitute evidence of communication between us. Such communications may be recorded without the use of a warning tone or other further notice.
By using any part of the Site or the Services, or by entering your personal information in the application form, you hereby consent to the transfer of your personal information to the United States of America and to the processing of your information, which may take place inside or outside of the United States, for the purpose(s) described in this Privacy Policy. You may withdraw your consent by submitting a request to Apex Trader Funding support team. In the event you withdraw consent, your personal information will be retained in accordance with applicable United States laws and regulations and/or with internal recordkeeping policies. If you choose to withdraw consent, or to not provide the information we need to fulfill your request for Services, we may not be able to provide you with the requested Services.
Apex has a number of legitimate business interests that support the processing and use of your personal information. We use your information to:
We do not sell your personal information, including under the definitions of “sale” or “sharing” under CPPA/CPRA.
If you are located in the EU/EEA, we process your personal data under the following legal bases:
Apex may disclosure your personal information to certain affiliated and non-affiliated third parties, which include both financial service providers and non-financial companies, who perform valuable services for us or on our behalf. When we share personal information with companies working on our behalf, we generally enter into a contractual agreement with the third party requiring it to maintain the confidentiality of your personal information and prohibiting it from using or disclosing your information, except for the limited purpose and to the persons for whom disclosure was intended and otherwise permitted by law. We may share personal information in the following non-exclusive ways:
We do not use or disclose sensitive personal information for any purpose other than those authorized by CPRA Regulations §7027(m).
We use cookies to authenticate users, maintain user sessions, and track website performance and marketing effectiveness. For detailed information and to manage your preferences, see the Cookie Policy Addendum at the end of this Privacy Policy. You can control or delete cookies through your browser settings. For EU/UK residents, we use cookie banners to capture consent in accordance with ePrivacy and GDPR.
We use third-party providers (e.g., Google Analytics, Meta/Facebook, Twitter, AdRoll) to collect and analyze usage data and serve interest-based ads. These providers may use cookies or similar technologies. You may have the ability to opt out of this collection through Google Ads Settings, Facebook Ad Preferences, or YourAdChoices.
We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how users interact with our website and services. Google Analytics collects information such as pages visited, time spent on pages, device and browser information, geographic location, and user interactions. User-level and event-level data collected through Google Analytics is retained for 26 months from the date of your last interaction with our website, after which it is automatically deleted by Google, while aggregated statistical reports may be retained indefinitely.
We may also use additional third-party analytics and performance measurement services to help us understand website usage, user behavior, and service performance. Data collected by these services is stored and retained in accordance with each provider's respective data retention policies. For information about specific third-party analytics providers we use and their data practices, please contact support.
Our Site may include embedded content (e.g., videos, images, articles, social widgets). Embedded content from other websites behaves as if you visited those sites directly and may allow those providers to collect or set cookies and track your interaction, subject to their privacy policies.
If you upload images (such as avatars or screenshots), please removed embedded location (EXIF GPS) data, as location data may be downloaded and extracted from those images.
The law allows you to “opt-out” of certain types of information sharing with third parties. We do not sell personal information for money. You may opt-out of the sharing of your information for non-essential purposes, and that may be deemed a “sale” or “sharing” under applicable state law by sending an email request to Apex Trader Funding Support. In order to opt-out you may need to disable certain cookies in your browser.
We may send you different types of communications by email, SMS/text message, or other electronic means:
Even if you opt out of marketing communications, you will continue to receive transactional and service-related communications necessary for your use of the Services.
Visitor inputs (e.g., comments, form submissions, support messages) may be checked via automated spam and abuse-detection services to protect the integrity of our Services.
We may use limited profiling and automated scoring to (i) detect, investigate, and prevent fraud, account takeover, and violations of our rules; and (ii) tailor content and marketing. These processes do not produce legal or similarly significant effects for you. Where required by law, you may object to profiling for marketing.
We retain personal information for as long as reasonably necessary to fulfill the purposes for which we collected it, including to provide the Apex Services, comply with our legal, accounting, enforce our agreements, and resolve disputes. We generally retain non-transactional customer communications for up to three (3) years from the date of the communication and transactional or financial communications and records for up to seven (7) years from the date of the transaction. These retention periods are intended to help us meet our legal, tax, and compliance obligations. Actual retention periods may vary based on operational or technical considerations, the nature of the data, or changes in applicable legal or regulatory requirements. We retain Account registration details (such as name, email, date of birth, and IP addresses used at registration or login) for a period after Account closure to help prevent fraud, respond to law enforcement requests, and enforce our platform rules. These records are typically retained for ten (10) years after Account closure, after which they are securely deleted or anonymized unless required for ongoing legal, regulatory, or security purposes. Other Account information is retained only as long as necessary to provide the Services, resolve disputes, or comply with applicable law, after which it is securely deleted or anonymized. We may anonymize or aggregate data so that it can no longer be associated with you and retain such information indefinitely.
If you are a resident of certain states that offer additional rights with respect to your personal information, or a resident of the EU/EEA or the UK, you may have the right to:
To exercise these rights, email: Apex Trader Funding Support or submit a ticket. Apex cannot respond to a request or provide personal information if we cannot verify your identity or authority to make the request and confirm that the personal information belongs to you.
Note that we do not currently maintain an EU representative pursuant to GDPR Article 27 as we do not target or monitor EU residents on a large scale.
If you reside in a jurisdiction that grants you the right to deletion (erasure) of your personal information, you may request such deletion at any time by contacting Apex Trader Funding Support. We will assess your request in accordance with applicable data privacy laws and our Data Retention Policy.
Please note that we may retain certain personal information as required or permitted by law, including for purposes of:
When we retain information for these limited purposes, we restrict its access and use solely to the necessary functions. Once retention is no longer necessary, your personal data will be securely deleted or anonymized.
The Company is based in the United States, and when you provide your personal data to us, your data will be transferred to and processed in the United States. The laws of the United States may not provide the same level of protection as the laws in your home country.
To the extent such transfers are not covered by an adequacy decision or other approved transfer mechanism, the Company relies on the following bases:
We implement and maintain reasonable and appropriate technical, administrative, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include, but are not limited to:
Despite these safeguards, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.
In the event of a data breach involving your personal information, we will notify you in accordance with applicable law. We will also notify applicable regulators as required. We maintain technical and organizational security measures to help prevent unauthorized access to your data, and we review and update our policies regularly to address evolving threats.
We may update this Privacy Policy from time to time. When we do, we will update the “Effective Date” at the bottom of this page. If we make material changes, such as expanding how we collect, use, or share your personal information, we will provide you with notice, which may include sending an email to your registered address, posting on our Site, or providing notice through your Account dashboard. Any changes will become effective when posted unless otherwise indicated. Your continued use of the Site, access or use of your Account or the Services after the effective date of an updated Privacy Policy constitutes your acceptance of the changes.
For questions or requests regarding this Privacy Policy or your rights:
Apex Trader Funding Inc
2028 E. Ben White Blvd. Ste 240-9873
Austin, TX 78741
Contact Support